use of new media

• OFCOM 2005 to 2015 media usage stats


  84% of adults accessed internet compared with 54%

  weekly hours of internet use among adults doubled from 9.9 to 20.5

  7/10 internet users had social profile on social networking sites such as facebook

  81% of above visit social media at least once a day - rose to 93% for 16-24

  viewers increasingly constructive of own schedules, via use of catch up TV and streaming sites
• generational divide in new media - BOYLE


  new media often associated with young people

  adult concerns about use of media by young people always existed but amplified due to greater access to wider range of media and has created new social anxieties such as access to propaganda and pornography, alongside new bullying forms
• generation divide in new media - OFCOM 2015


  12-15 year olds more likely than adults to be engaged in some form of cross-media multi-tasking

  generational divide decreasing as older groups increasingly engage in online activities
• digital class divide


  poor are excludes from new media usage as they are a DIGITAL UNDERCLASS who cant afford to keep up with middle class technology usage

  OFCOM - although digital divide has decline it still exists - 75% of AB social groups owned phone vs 54% of DEs
• digital class divide - HELPSER

  despite narrowing of class divide, a digital underclass exists in UK characterised by unemployment, lower education levels and low digital skills

  evidence suggests this group has increased internet use at a much slower rate than other social groups
• digital gender divide - LI AND KIRKUP 2007


  found significant differences between men and women in use of technology

  men more likely than women to use email / chat rooms, and men played more computer games
• digital gender divide - OFCOM 2014


  males more likely to access internet - 23 hrs vs 18 hrs

  women more likely to look at social media sites - 67% vs 60%
• digital gender divide - internet advertising bureau 2014 (IAB)

  research suggests women now account for 52% of those who played digital games - closely related to popularity of smartphone extending availability of games beyond consoles
• digital gender divide - OLSEN ET AL 2008


  boys more likely to play violent video games as they wanted to express fantasies of power / glory and work out anger / stress

  same study noted increasing number of girls using violent video games to cope with anger
• digital gender divide - HARTMANN AND KLIMMT 2006


  women gamers generally disliked violent content and preferred social interaction aspect of games
• global digital divide - world economic forum 2014


  digital divide between developed and developing nations is worsening
• global digital divide - world bank

  by 2012 about 75% of world population had access to a mobile phone

  nearly 6 billion phones in use worldwide, of which nearly 5 billion were in developing countries
• global digital divide - WEF 2024

  more than 8.6 billion phone subscriptions compared to global population of 7.95 billion
• global digital divide - GSMA 2014


  estimated 72% of africans use mobile phones
• how do % of phone use in africa create false impression of digital revolution

  masks the fact mobile connectivity is limited

  only 18% of 72% are mobile phones

  regional disparities in access - Eritrea only 5% own mobile

  7% of africa's inhabitants are online

  access difficulties compounded by internet being mostly english language