Key

• content analysis: 6M or 10 M

  Analyse and codify a piece of work, such as a media report, quantitative and look how often a word or phrases used. Prefer as its quantitative

  Advantages: cheap, because you can buy magazine or watch TV, compares two things, increases a liability, as can repeat and crosscheck results by looking at the same media

  Disadvantages: time consuming, so not practical, as you need to check all the long time, subjective biased as research, interpreted
• secondary qualitative data


  Interpretivist prefer as its practical, so saves time ammonia increases validity and provides rich. Detailed data.

  Disadvantages: positive say, reliability and representativeness
• mixed methods


  Combining qualitative and quantitative data and interpretivist and positivists preferred depending which method used

  Advantage: increases validity, which is triangulation as you check for it, increases accuracy, as you can gain a full of pictures which is pluralism

  Disadvantage: time, consuming contradictory results, complex analysis and expensive
• longitudinal: qualitative or quantitative data


  Such as ethnography and interpretivist prefer

  Advantage: increase validity, Visayan, report, and identify pattern and trend

  Disadvantage time consuming costly increase attrition rate, so people may drop out or die and unethical
• Focus group


  Interpretivist prefer

  Advantage is increases validity, Verstehen and report meanings

  Disadvantage is its subjective and lux reliability is biased and decreased representativeness as people lie, and can be interviewer bias
• questionnaires


  Set of questions that gather a respondents experiences, two types or self-report, which is tick boxes, attidinal which is scaling from, 1-5

  Positivist Prefer as it’s quantitative

  Advantage: reliable representative, identify patterns and, practical as its cheap

  Disadvantage: interpretivist say it lacks validity and detail, rapport, vertsehen
• unstructured interviews


  Not set questions, so is like an informal conversation where the researcher can probe more and ask the respondent for more detail, interpretivist prefer it as its qualitative

  Advantage: increases validity meanings, it’s ethical, verstehen, rapport

  Disadvantage: positivist say that it is not practical because it’s time-consuming and costly, and it lacks reliability and is bias
• observations


  Interpretivist prefer because they are qualitative , all four types which are participants, non-participants, overt and covert

  Advantage: increases, validity, gain meanings, rapport, verstehen etc

  Disadvantage: decreases, reliability, unethical, Hawthorne effect, interviewer, bias, unrepresentative