Breast cancer is a high priority population health issue in New Zealand: NZ has one of the highest breast cancer rates, Most common cancer among NZ women, 2nd most common cause of cancer deaths among NZ women, Rates are high for Maori and Pasifika women, Modifiable risk factors include Alcohol, Oral contraception, Obesity, Lack of Physical exercise, Screening reduces mortality up to 45%, Goal of improving screening participation rates Maori and Pasifika women