Com 2

• Process of Communication


  1. Speaker generates an idea

  2. Speaker encodes an idea or converts the idea into words or actions

  3. Speaker transmits or sends out a message

  4. Receiver gets the message

  5. Receiver decodes or interprets the message based on the context

  6. Receiver sends or provides feedback
• Example


  • Daphne loves Rico, her suitor, as a friend
  • She thinks of how to tell him using their native language
  • She tells him, "Rico, mahal kita bilang kaibigan"
  • Rico hears what Daphne says
  • He tries to analyze what she means based on the content and their relationship, and he is heartbroken
  • He frowns and does not say something because he is in pain
• Shannon-Weaver Model


  Known as the mother of all communication models, depicts communication as a linear or one-way process consisting of five elements: a source (producer of message); a transmitter (encoder of message into signals); a channel (signals adapted for transmission); a receiver (decoder of message from the signal); and a destination
• The Shannon-Weaver model has been criticized for missing one essential element in the communication process: feedback. Without feedback, the speaker will not know whether the receiver understands the message or not.
• Elements of Shannon-Weaver Model

  • Information Source
  • Transmitter
  • Channel
  • Receiver
  • Destination
  • Noise Source