chap 9

• Platform


  The underlying structure or technology that supports and facilitates interaction between a wide range of users, services, and products
• Platform


  • Serves as a base on which various activities, transactions, or processes can occur
  • Plays a crucial role in both digital and physical environments
• Elements of a platform

  • Users
  • Services
  • Products
• Platform (in technology and business)

  Central to enabling the development of ecosystems that allow different stakeholders, such as developers, businesses, and consumers, to interact in a way that creates value for all participants
• Platform


  • Acts as an enabler and mediator, creating a space where diverse groups can interact effectively
  • Has become dominant business models in the digital economy, influencing how companies strategize and compete
• Types of platforms


  • Digital platforms
  • Physical platforms
  • Economic platforms
  • Political platforms
  • Educational platforms
  • Communication platforms
• Platform business model


  Facilitates the exchange of value between two or more interdependent groups, usually consumers and producers, and creates communities and markets that allow users to interact and transact
• Pipeline business model


  A traditional form of business where goods or services are created at one end and consumed at the other, with companies creating products or services, pushing them out, and selling them to customers
• Platform business model


  • Amazon, Uber, Airbnb, Facebook
• Pipeline business model


  • Toyota, local plumbing company
• Winner-takes-all


  A phenomenon where a single platform or company dominates a market, such as Google in search engines, Amazon in e-commerce, Facebook in social media, Microsoft in operating systems, Netflix in streaming services, and Uber in ride-sharing
• Winner-takes-all examples: Google, Amazon, Facebook, Microsoft, Netflix, Uber