The underlying structure or technology that supports and facilitates interaction between a wide range of users, services, and products
Platform
Serves as a base on which various activities, transactions, or processes can occur
Plays a crucial role in both digital and physical environments
Elements of a platform
Users
Services
Products
Platform (in technology and business)
Central to enabling the development of ecosystems that allow different stakeholders, such as developers, businesses, and consumers, to interact in a way that creates value for all participants
Platform
Acts as an enabler and mediator, creating a space where diverse groups can interact effectively
Has become dominant business models in the digital economy, influencing how companies strategize and compete
Types of platforms
Digital platforms
Physical platforms
Economic platforms
Political platforms
Educational platforms
Communication platforms
Platform business model
Facilitates the exchange of value between two or more interdependent groups, usually consumers and producers, and creates communities and markets that allow users to interact and transact
Pipeline business model
A traditional form of business where goods or services are created at one end and consumed at the other, with companies creating products or services, pushing them out, and selling them to customers
Platform business model
Amazon, Uber, Airbnb, Facebook
Pipeline business model
Toyota, local plumbing company
Winner-takes-all
A phenomenon where a single platform or company dominates a market, such as Google in search engines, Amazon in e-commerce, Facebook in social media, Microsoft in operating systems, Netflix in streaming services, and Uber in ride-sharing
