Topic 1- Media industry

• Two types of media

  Traditional and New
• Traditional media has been around for many years
• New media is communication using digital technology
• Four sectors of traditional media

  1. Film
  2. Television
  3. Radio
  4. Print
• Four sectors of New media

  1. Computer games
  2. Interactive media
  3. Internet
  4. Digital publishing
• Film

  • Video for cinema releases and home video
  • Includes audio, animation and special effects
  • Evolved to include streaming services too
• Television

  • Live and pre-recorded content for broadcast via aerials
  • It includes both factual and fictional content
  • Evolved to also be broadcast via satellites and streaming services
• Radio

  • Includes live and pre-recorded audio (spoken word and music)
  • Still broadcast using AM and FM but is now available digitally (DAB) and can often be streamed on the internet
  • Content is often available as podcasts too
• Print publishing

  • Production of factual and fictional written material
  • Can be presented in newspapers, magazines and books (it includes graphics too)
• Computer Games

  Games may be designed for consoles, computers or portable devices like phones
• Interactive Media

  • Systems which respond to choices input by users (e.g. touchscreen of a fast food ordering system or through the homescreen of a TV streaming service)
  • Other examples include interactive presentations with quizzes or links to other content, and information kiosks, like interactive maps in shopping centres
• Internet

  • The creation and use of online content
  • This includes websites, social media, streaming services and messaging services
• Digital publishing

  • Material designed to be viewed/listened to using digital devices such as tablets, computers, smartphones and eReaders
  • It includes blogs, podcasts and eBooks
• Media product

  Something made by or used in the media industry
• Video

  • Moving images, often with audio. It's used to create content for live broadcast, streaming or watching at home
  • Historically, video was stored on film and magnetic tape (VHS)
  • Nowadays, physical media used to store video includes hard drives and optical discs (DVDs)
• Audio

  Recording of music, singing, spoken word and other sounds, popular audio products include podcasts and audiobooks
• Music

  Recordings of instrumental and vocal sounds stored either in analogue format (e.g. magnetic tape or vinyl) or in digital (computer-based) format
• Animation

  Illusion of movement from a series of still images including 2D hand-drawn animation, stop motion and 3D computer-generated films
• Special effects

  Special effects are visual tricks used to create scenes or pieces of action that are difficult to do for real
• VFX (visual effects)

  VFX (visual effects) are usually added during post-production editing e.g. placing actors in a fantasy world
• SFX (special effects)

  SFX are often used in real life during fliming e.g. explosions or prosthetic makeup
• Digital imaging and graphics

  Photographs can be edited digitally and original graphics can be created. Examples in everyday products include logos, branding, posters, food packaging and game covers
• Digital games

  Games that are played on a digital device e.g. consoles, smartphones and laptop or desktop computers
• Social media platforms / apps

  • Internet-based platforms that are designed for people to share information such as updates about their lives, opinions, photos and events with people from around the world
  • Examples include Facebook, Snapchat and Instagram
• Comics and graphic novels

  • Stories told through drawn images, speech bubbles and text from every genre from horror to science fiction
  • Originally produced as paper products, many comic books and graphic novels are now available digitally
• Websites

  • Set of related web pages stored on the internet. You can usually jump between them using hyperlinks
  • Created by professionals and amateurs, websits are available for any purpose on any topic
• Multimedia

  Combines different content forms e.g. text, images, sound, video and animation. Examples include presentations, interactive games and information kiosks such as touch-screen ordering devices at restaurants
• eBooks

  • Electronic versions of any printed newspaper, magazine or book
  • Bought or downloaded from the internet and read on eReaders, tablets and smartphones
• Augmented reality (AR)


  Displays graphics and information over an image of the real world using either glasses or a device screen
• Virtual reality (VR)


  Replaces our view of the world with a 3D representation through a headset that's able to track our movement
• Main product types used in films and TV

  • V ideo
  • A udio
  • M usic
  • A nimation
  • S FX / VFX
  • D igital imaging and graphics
• Main product types used in Radio

  • A udio
  • M usic
  • W ebsites
  • A pps
• Main product types used in Print

  • D igital imaging and graphics
  • C omics and graphic novels
  • W ebsites
• Main product types used in computer games

  • V ideo
  • A udio
  • M usic
  • A nimation
  • S FX / VFX
  • D igital imaging and graphics
  • M ultimedia
  • A R / VR
• Main product types used in Interactive media

  • V ideo
  • A udio
  • M usic
  • D igital games
  • A nimation
  • D igital imaging and graphics
  • M ultimedia
  • A R / VR
• Main product types used in internet

  • V ideo
  • A udio
  • M usic
  • S ocial media
  • A nimation
  • D igital imaging and graphics
  • M ultimedia
  • W ebsites
• Main product types used in Digital publishing

  • E Books
  • C omics and graphic novels
  • A udio
  • M usic
  • W ebsites
  • D igital imaging and graphics
• Give an example of how traditional media products have evolved due to digital technology

  Travel brochures became websites
• Artificial intelligence (AI)

  Use of data processing to stimulate human thinking and behaviour

  Ai can be used to create original content based on a description given to a computer
• Ethics of Ai

  Concerns about creative jobs being replaced by AI