Shopping

• Sources of advertising
• Monopoly - A situation where there is only one provider of a good or service and there is no choice available
• Advantages of advertising

  
• Give two examples of how supermarkets encourage consumers to spend money.

  • Relaxing background music, special offers, basic foods (milk) at the back of the shop
  • Most profitable goods displayed at eve level.

  Necessities in less obvious places.
• loss leader - selling goods at a loss to encourage people into a shop
• List four functions of advertising.

  • introduces new products to the market
  • provides information on a product
  • promotes brand name and presents a good image of the company
  • helps increase sales of a product
• Barcode info