AO3: Minority influence

Cards (4)

Strength: Research support for consistency
What? Research evidence for consistency
Who? Moscovici - Wood meta-analysis of similar studies found consistent minorities = most influential
Why? A consistent view is a minimum
Strength: Research support for deeper processing
What? Evidence showing a change in a majority's view involves deeper processing
Who? Martin et al. - Participants less willing to change their views if they'd listened to a minority group rather than a majority group
Why? Minority message more deeply processed; supporting deeper processing
Counterpoint: Research support for deeper processing
What? Real-world situations more complex
Who? Minorities only consistent because they face hostile opposition - absent from research
Why? Martin et al.'s findings limited
Limitation: Artificial tasks
What? Tasks involved as artificial as Asch
Who? Moscovici - Far removed from real life; can be life or death
Why? Findings lack external validity and are limited