these are relatively inexpensive, frequently purchased items.
convenience goods
goods in which the consumer is willing to invest a great deal of time and effort.
shopping goods
goods that are of interest only to a narrow segment of the population and buyers are willing to spend considerable effort to obtain. they know exactly what they want and will not accept a substitute.
specialty goods
products purchased when a sudden problem must be solved, consumers are unaware of, and products that people do not necessarily think of purchasing.
unsought products
products bought to use in a firm's operations, usually purchased on the basis of an organization's goals. the functional aspect is the most important part.
this business product include facilities such as office buildings
installations
this business product does not become part of the physical product but is used in production or office activities.
accessory equipment
this business product is the basic natural material used in marketing a physical product. bought and sold according to grades, etc
raw materials
this business product become part of the physical product and are either finished items ready for assembly or needs processing.
components parts
this business product is used directly in the production of other products not readily identifiable
process materials
this business product is called maintenance, repair and operating items that facilitate production but does not become part of the finished product.
mro supplies
this business products are the intangible products that many organizations use in their operations
business services
this is a specific version of a product that can be designated as a distinct offering among an organization's products
product item
a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations
product line
describes the combination of different product lines that the firm holds. the total group of products that an organization makes available to customers.
product mix
this is measured by the number of product lines a company offers.
widthofproduct mix
this refers to the average number of diff products offered in each product line.