What? Evidence of interference effects in everyday settings
Who? Baddeley and Hitch - Rugby players; those who'd played most games had poorest recall
Why? Increased validity
Counterpoint: Real-world interference
What? Conditions required for interference = rare
Who? Two memories have to be similar to interact - doesn't happen often
Why? May be better explained by retrieval failure due to lack of cues
Strength: Support from drug studies
What? Evidence of retrograde facilitation
Who? Coenen and Luijtelaar - Words learnt under influence of drugs = poorer recall VS words learnt before drugs = better recall (Drug improved recall beforehand)
