Loftus and Palmer (1974) arranged for ppts (45 American students) to watch car accident clips and then gave them questions. Critical question (leading Q)= "How fast were the cars travelling when they hit each other?". 5 groups each given diff verb: hit, contacted, bumped, collided, smashed. Contacted= mean estimated speed of 31.8 mph. Smashed= 40.5 mph. The leading Q biased the eyewitness recall of an event.