When analysing markets, a range of assumptions are made about the rationality of economic agents involved in the transactions
The Wealth of Nations was written
1776
Rational
(in classical economic theory) economic agents are able to consider the outcome of their choices and recognise the net benefits of each one
Producers act rationally by
Selling goods/services in a way that maximises their profits
Workers act rationally by
Balancing welfare at work with consideration of both pay and benefits
Governments act rationally by
Placing the interests of the people they serve first in order to maximise their welfare
Groups assumed to act rationally
Consumers
Producers
Workers
Governments
Rationality in classical economic theory is a flawed assumption as people usually don't act rationally
A firm increases advertising
Demand curve shifts right
Demand curve shifting right
Increases the equilibrium price and quantity
Marginal utility
The additional utility (satisfaction) gained from the consumption of an additional product
If you add up marginal utility for each unit you get total utility
Order Reaction
Zeroth order
First order
Second order
[A]
Concentration of reactant A
ln [A]
Natural logarithm of the concentration of reactant A
1/[A]
Reciprocal of the concentration of reactant A
m
Order of the reaction
Rate Law
Equation that describes the relationship between the rate of a reaction and the concentrations of the reactants
Integrated Rate Law
Equation that describes the relationship between the concentration of a reactant and time for a given reaction order
Half Life
Time required for the concentration of a reactant to decrease to half of its initial value
Units of Rate
Units used to express the rate of a reaction
Constant
Value that determines the rate of a reaction
Zeroth order reaction
1. R = k
2. [A] = [A]0 - kt
3. t1/2 = [A]0/2k
First order reaction
1. R = k[A]
2. [A] = [A]0 * e^(-kt)
3. t1/2 = ln(2)/k
Second order reaction
1. R = k[A]^2
2. [A] = 1/(1/[A]0 + kt)
3. t1/2 = 1/k[A]0
At low substrate concentrations, the reaction is approximately first-order
At very high substrate concentration, the reaction approximates zero-order since the reaction ceases to depend on substrate concentration
Equivalence point
When equivalent amounts of acid and base have reacted
pH at equivalence point
Strong acid + strong base, pH = 7
Weak acid + strong base, pH > 7
Weak base + strong acid, pH < 7
Weak acid + weak base, pH > or < 7 depending on the relative strength of the acid and base
Indicators
Weak acids or bases that display different colors in the protonated and deprotonated forms. The indicator's pKa should be close the pH of the equivalence point.