s: the principle is straightforward, focusing on facts that can be directly or indirectly verified
w: its straightforwardness doesn't mean it is right, and it is not helped by the fact that ayer amended his theory and then in the end said of logical positivism on which his theory depended 'I suppose the most important of all the defects was that nearly all of it was false.
it also doesn't ring true to many people, who are convinced that human responses to the world in terms of ethics, philosophy, aesthetics, etc, are important and have meaning.