Recognizes that decision-making is often bounded by constraints such as time, information, and cognitive capacity, and decision-makers use heuristics or rules of thumb
Recognizes that power, conflict, and coalitions among stakeholders often influence decisions, and decision-making is a complex social process involving bargaining and compromise
Early models of decision-making, often devised by economists, statisticians, and philosophers, that assume decision-makers are fully informed, infinitely sensitive to distinctions, and fully rational
Allows people to make decisions quickly and efficiently, especially when faced with limited time or resources. By selecting the first option that meets a minimum level of acceptability, people can avoid spending excessive time and effort on decision-making processes that may not result in significantly better outcomes.
Satisficing may also result in suboptimal decisions if the minimum level of acceptability is too low or better options that were not considered are available
Satisficing is not always the best approach to decision-making. In situations where the stakes are higher or where the consequences of a suboptimal decision are more significant, it may be more appropriate to invest additional time and resources in exploring more options and thoroughly evaluating each option's pros and cons
Involves making decisions based on how easily we can bring certain examples or experiences to mind. Can lead to overestimating the likelihood of rare events that are more memorable
Involves judgments based on how closely something matches our mental image or prototype of a certain category or group. Can lead to overlooking important individual differences
Involves starting with an initial estimate or anchor and then adjusting it based on additional information. Can lead to being overly influenced by the initial guess
Involves seeking information confirming our beliefs or expectations while ignoring information contradicting them. Can lead to being closed-minded and resistant to change
Focus on one aspect (attribute) of the various options and form a minimum criterion for that aspect, eliminate all options not meeting that criterion, then select a second aspect and repeat the process until a single option remains
Systematic errors and deviations in the decision-making process that result in decisions that deviate from rational and objective decision-making principles
The tendency of people to see particular events or attributes as going together, even when they do not. Contributed to by the representativeness heuristic and availability heuristic
An individual's overvaluation of skills, knowledge, or judgment. Contributed to by cognitive dissonance, the planning fallacy, and the illusion of control
The tendency to believe that one could have easily predicted the outcome of an event, even though they were unable to do so beforehand. Contributed to by confirmation bias, selective memory, and fundamental attribution error