the fastest growing demographic in the food industry is consumers over the age of 65. this group wants products that provide general health benefits and that could help reduce disability.
changing demographics:
the size, density, age, gender and occupation. consumer needs are one of the main reasons why a company may develop a new product
health:
there is greater consumer awareness of nutrition, diet, and health which has lead to many developments in ares of food manufacture and formulation of food products
convenience:
convenience = changing working hours and accessibility of food.