Week 2

• Basic model of communication 


  most generic representation • two way-process
• Linear model of communication 


  transmission model , one-way conversation and there is no feedback. conversations where the receiver chooses (consciously or unconsciously) to not respond or ignore the sender
• Aristotelian model of communication 


  ● speaker-centered ● speaker controls the communication process

  speaker appeals to that audience in three different areas: logos, ethos, and pathos
• Lasswell model


  Harold Lasswell connotes: • involves the transmission of information • channel is an important component
• Shannon and Weaver Model


  • speaker transmits information to a passive listener, "mother of all communication models”
• Berlo's Model


  also known as SMCR model • based on the SW (Shannon and Weaver) model • human dimension as a method of decoding the message
• Communication skills 


  collection of abilities that a communicator must be effective
• Attitude 


  outlook towards the self, the other person, and the like
• Knowledge 


  familiarity with the subject
• Social systems 


  principles, values, beliefs, religious affiliation(s), rules, and the like that a person observes
• CULTURE


  customs, traditions, and the way of life a person practices
• Content 


  meaning of the message (from start to finish)
• Element 


  nonverbal media connected to the content
• Treatment 


  how one presents the message to achieve one’s intended effect
• Structures


  how one places and arranges the elements of the message
• Code


  form that the message takes (e.g. video, graffiti, cursive writing, etc.)
• Transactional model of communication 


  two-way conversation – a conversation in person • communicators are likely in the same place • easily interchange messages • immediate interaction • little to no time delay
• Schramm's model


  modified version of the SW model • emphasized the field of experience (person's background, experience, and knowledge) are factors that impact interpretation
• White's model


  feedback as part of the communication
• Thinking 


  is the sender’s thoughts and perceptions.
• Simbolizing


  means representing something to express thoughts.
• Expressing 


  is the process of articulating thoughts and messages to receivers.
• Transmitting 


  is the process of conveying messages or thoughts from senders to listeners.
• Monitoring 


  Speakers try to understand whether the listener accomplishes the message or not.
• Interactional model


  a remote conversation • common in newer media • sender and the receiver are (most likely) in different places • take a little more time • delayed interaction between sender and receiver
• Wood's model


  S and R labeled as communicators • overlaps communicators' fields of experience • changes over time