Invisible Primary

• What is the invisible primary?

  Also known as the ‘money primary’, it is a pivotal but unofficial phase in the US presidential election cycle. Potential candidates compete with each other to attract attention, endorsement and finance
• When does the Invisible Primary take place?

  Before the formal primaries and caucuses
• Before the formal primary season begins, potential candidates engage in ‘behind the scene’ activities. This includes assessing viability, networking, fundraising and securing the support of key party members and donors
• Why are Early Opinion Polls important?

  Polls provide crucial feedback on public perception, allowing candidates to tailor their strategies and messages
• Why are TV Debates important?

  Offer platform for candidates to present their policies and engage with the public, playing a significant role in shaping voter opinions
• What is a primary objective of the invisible primary?

  Fundraising and building financial support. Establishing connections with major donors and forming relationship with political action committees. Financial strength is vital for sustaining a long-term campaign
• Why is securing endorsements important?

  Gaining support from influential figures within the [arty and endorsement from key interest groups can significantly boost a candidate’s credibility and campaign momentum
• Candidates use this phase to establish their public profile and articulate their policy platforms. The aim is to create a strong, recognisable bran and set clear policy directions that resonate with voters
• The feedback from opinion polls and public reactions to debates is used to adjust campaign strategies. This is crucial for staying relevant and competitive in the race