The unexpected rise of Donald Trump, who used media coverage to compensate for press fundraising compared to traditional candidates like Bush and Cruz.
In the Democratic race, while Hilary Clinton’s early advantages positioned her as the presumptive nominee, Bernie Sanders’ grassroots campaign demonstrated the growing influence of small donors and progressive politics in the party
Who were the early front runners of the Republican Invisible primary?
JebBush and TedCruz
How much did Jen Bush raise through his Super PAC, Right to rise?
$100 million
How much did Ted Cruz raise with his campaign and Super PACs?
$50 million by July 2015
Key endorsement and Support
While Bush garnered significant endorsements due to his political legacy, Cruz focused on consolidating the conservative base, gaining traction among grassroots supporters
Emergence of Donald Trump
Trump leveraged his celebrity status and media savvy to gain significant attention, eventually overtaking the early front-runners in polls and media coverage
What was key to Trump’s rise?
TV debates. He gained major attention and popularity by directly attacking other candidates and setting out his populist approach and American First policy aims
Who was the frontrunner of the Democratic Invisible Primary?
Hillary Clinton. She had a well-established political network, significant fundraising capabilities and widespread party support
How much did Clinton’s campaign raise by the second quarter in 2015?
$47 million
What did Clinton secure early in the race?
Large number of endorsements from key democratic figures
Rise of Bernie Sanders
Sanders gained significant grassroots support. His focus on small donations (raising $15 million) and progressive policies resonated with a substantial segment of the Democratic base