Minority influence/Moscovici

• Minority influence

  Takes place when a member of a minority group influences the majority to accept the minority’s beliefs or behavior
• Drawing attention: protest

  Consistency: everyone says the Same chant

  Deeper processing: People start to consider these arguments and join in

  Augmentation principle: stealing

  Snowball effect: protests in other countries

  Social cryptonesia: change happens
• Consistency:

  The minority must all share the same views as it increases interest from other people. This must also happen over time.
• Commitment:

  The minority will engage in extreme and risky activities to show dedication towards the cause.
• Flexibility:

  The minority needs to be prepared to adjust their views to consider counter arguments from other individuals.