Factors considered when composing a flyer

• A flyer is a thin sheet of paper on which businesses advertise their products or services
• The main purpose of developing flyers is to promote the business' products or services
• These flyers are usually distributed in large quantities in public spaces
• The cost of creating and distributing the flyers is relatively low when compared to other forms of advertising
• Decide on the main theme of the flyer
• Make the central theme eye catching/appealing to the reader
• The flyer should consist of both graphics and words
• Limit the number of words on the flyer
• Use colour and large fonts for the most important information
• Ensure that the layout of the flyer is attractive and appealing
• Provide information about products/services
• Insert contact details of the business
• Proofread the flyer before printing it