a type of social influence where a person changes their attitude or behaviour in response to group pressure
Internalisation
the behaviour or belief of the majority is accepted by the individual and becomes part of their own belief system
Identification
we identify with the majority opinions or behaviours because we value the group and want to become part of it - however, we privately agree with said opinions or behaviours
Compliance
The individual changes their own behaviour to ‘fit in’ with the group, they may not necessarily agree with the behaviour or belief but they go along with it publicly - it is superficial as it only lasts as long as the group is present
