A method of investigating behaviour which focuses on individuals and emphasises their uniqueness
Subjective and rich human experience is used as a way of explaining behaviour, without the aim of developing general principles and unifying laws
Idiographic approach (2)
Associated with methods that produce qualitative data
These methods include studying the individual and not groups and therefore not generalising findings to others
An example is the study of HM and KF, where the idiographic approach was used in the form of case studies, and informed further research into the different types of long-term memory
Examples of the Idiographic Approach (1)
The psychodynamic approach: Freud used case studies and in-depth interviews to collect qualitative data from Little Hans; data which later formed the basis of the Oedipus and Electra complexes
However, Freud also established his psychosexual stages of development on the basis of similar research methods, arguing that all children pass through the same sequence of stages
This is more similar to a nomothetic approach
Examples of the Idiographic Approach (2)
The humanistic approach adopts a holistic and 'phenomenological' approach to research, which focuses on the experience of the individual
Such research methods were then used to develop the client-centred approach to therapy and Maslow's hierarchy of needs