Miss Gendall lessons

• The design mix is the three different elements of design needed to make a product successful. In particular they will focus on three main aspects: - Function - Aesthetics (design of something) - Cost
• When designing new products, all businesses have to consider the design mix and how they will balance all three aspects. Improving one aspect can have a detrimental impact on the other two.
• Product life cycle 


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• Stages of product life cycle

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• An extension strategy is any action that a business can take in order to lengthen the product life cycle and encourage growth in sales during the decline phase.
• The two simplest extension strategies are: - Lowering prices - Increasing advertising. A business could also: - Completely rebrand or modify the product. -introduce new varieties
• A business can differentiate by: ● Ensure that its product provides unique functions ● Have a unique style/design ● Create a distinctive brand ● Provide excellent customer service ● Ensure that the product is of a very high quality