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Environment and Market
environment scanning
concept of developing a product
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Created by
jared pahilga
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CHS > Environment and Market > environment scanning > concept of developing a product
14 cards
Cards (21)
What is the critical phase in the development of a product called?
Concepts development
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What is the primary focus during the concepts development phase?
Identifying the
needs
of the
target
market
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What is reviewed alongside the needs of the target market in the concepts development phase?
Competitive
products
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What is defined after identifying market needs and reviewing competitive products?
Product specifications
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How is the product concept selected during the concepts development phase?
Along with an
economic
analysis
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What does the economic analysis contribute to in the product development process?
It helps outline how the product is
developed
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What are the main steps involved in the concepts development phase of product development?
Identify needs of the target market
Review competitive products
Define product specifications
Select product concept
Conduct economic analysis
Outline product development process
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