Cards (14)

    • What methods can an entrepreneur use to identify customer needs?
      Surveys, interviews, research, focus group discussions, and observations
    • Why is identifying customer needs important in product development?
      It determines the products to be produced or provided
    • What types of information can be gathered in the first stage of identifying customer needs?
      Product specifications such as performance, size, color, shape, and lifespan
    • What is a target specification in product development?
      A target specification is essentially a wish-list based on customer needs and competitive product reviews
    • Why is it important to analyze competitive products during product development?
      To provide important information in establishing product or service specifications
    • What should be considered when analyzing competitive products?
      Successful design attributes that should be emulated or improved upon
    • What is the outcome of generating product concepts?
      To illustrate types of products or services that are technically feasible and meet target specifications
    • What happens after developing product concepts?
      A final concept is selected through evaluation between attributes
    • What is the purpose of additional market research after selecting a product concept?
      To obtain feedback from certain key customers
    • How are product specifications refined in the development process?
      Based on input from previous activities
    • What factors are considered in the final specifications of a product?
      Expected service life, projected selling price, and extensive study results
    • Why is performing economic analysis important during product development?
      To review and estimate development expenses, manufacturing costs, and selling prices
    • What should be included in the detailed development plan during the project planning stage?
      A list of activities, necessary resources, expenses, and a development schedule with milestones
    • What are the key stages in the product development process?
      1. Identify customer's needs
      2. Establish target specifications
      3. Analyze competitive products
      4. Generate product concepts
      5. Select a product concept
      6. Refine product specifications
      7. Perform economic analysis
      8. Plan the remaining development project
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