Cards (14)

  • What methods can an entrepreneur use to identify customer needs?
    Surveys, interviews, research, focus group discussions, and observations
  • Why is identifying customer needs important in product development?
    It determines the products to be produced or provided
  • What types of information can be gathered in the first stage of identifying customer needs?
    Product specifications such as performance, size, color, shape, and lifespan
  • What is a target specification in product development?
    A target specification is essentially a wish-list based on customer needs and competitive product reviews
  • Why is it important to analyze competitive products during product development?
    To provide important information in establishing product or service specifications
  • What should be considered when analyzing competitive products?
    Successful design attributes that should be emulated or improved upon
  • What is the outcome of generating product concepts?
    To illustrate types of products or services that are technically feasible and meet target specifications
  • What happens after developing product concepts?
    A final concept is selected through evaluation between attributes
  • What is the purpose of additional market research after selecting a product concept?
    To obtain feedback from certain key customers
  • How are product specifications refined in the development process?
    Based on input from previous activities
  • What factors are considered in the final specifications of a product?
    Expected service life, projected selling price, and extensive study results
  • Why is performing economic analysis important during product development?
    To review and estimate development expenses, manufacturing costs, and selling prices
  • What should be included in the detailed development plan during the project planning stage?
    A list of activities, necessary resources, expenses, and a development schedule with milestones
  • What are the key stages in the product development process?
    1. Identify customer's needs
    2. Establish target specifications
    3. Analyze competitive products
    4. Generate product concepts
    5. Select a product concept
    6. Refine product specifications
    7. Perform economic analysis
    8. Plan the remaining development project