Last Updated: 11 September 2026.
This is our Privacy Notice. It explains what information we collect about you, why we collect it, who we share it with, and what you can do about it. It says the same things as our main Privacy Notice. It is just written in simpler words.
Gizmo (also "we", "our" and "us"): Gizmo is a company officially called Save All Ltd. We make flashcards and study tools.
You (also "Customer" or "user"): Anyone who uses Gizmo.
Personal Data: Any information about a person that could be used to work out who they are. It could point to you straight away, like your name. Or it could point to you when you put it together with other information. Your name, your home address, your email address and your phone number are all Personal Data.
Our Services: Everything we make and run. That means:
Processing. Anything we do with your Personal Data. Collecting it, storing it, using it, sharing it and deleting it are all processing.
We care about your privacy. We follow this Notice to protect it. We also follow the privacy and data protection laws that apply to us, and we try to be open about what we do with your Personal Data.
Please read this Notice carefully so you know how we treat your information. If you are not happy with what this Notice says, your choice is not to use Gizmo.
We can change this Notice from time to time. There is a section about that near the end. Please check this page now and again, and look at the "Last changed" date at the top, so you know you are reading the newest version.
You have to be 13 or older to use Gizmo. Children under 13 are not allowed to use our Services. We do not knowingly collect Personal Data from children under 13, and we do not ask them for it. The only exception is if the law lets us. If we find out that a child under 13 has given us their Personal Data, we will do whatever the law says we have to do.
We collect some information from you, and some information about how you use Gizmo. We collect Personal Data when you sign up for an account, when you use our chat, when we check your age, and when you make flashcards. We also collect information about how you use Gizmo, which helps us make it better. We use all of this to run our Services, to make them better, and to help you when something goes wrong. Here is the detail.
What it is:
When we collect it: when you sign up for an account, and when you talk to us or to other users on Gizmo.
Why we collect it:
What it is:
anything you put into Gizmo while you use it. That includes text you type, messages, study materials, photos, videos and anything else you share.
When we collect it: when you use our Services.
Why we collect it:
What it is:
Who handles the payment: We do not see or store your card or bank details. Payments are handled by Apple, Google or Stripe, depending on where you bought your subscription. If you bought it inside our app, that is Apple or Google. If you bought it another way, that is Stripe. Each of them has its own privacy policy.
When we collect it: if you buy a subscription to use our Services.
Why we collect it:
What it is:
anything you choose to share with other Gizmo users.
When we collect it: when you use parts of our website or Services that let you share things, like sharing flashcards or quizzes, or using our chat.
Why we collect it:
What it is:
When we collect it: when you use parts of our website or Services where we need to check your age. Our chat is the main one.
Why we collect it:
Two more things about the information you give us. We may also use your Personal Data for any other reason we tell you about at the time you give it to us, and for anything else you say yes to. You do not have to give us any of this. It is your choice. But if you do not give it to us, you might not be able to make an account. You might not be able to use some or all of Gizmo, and you might not be able to talk properly to us or to other users.
As you move around Gizmo and use it, some information is collected automatically. We collect it, and so do the other companies that work with us, including companies that measure how Gizmo is used and companies that supply content.
What it is:
Why we collect it:
What it is:
information about your device and your internet connection. That includes your IP address, which is the number that identifies your device online and which also tells us roughly where you are. It also includes your operating system and which browser you use.
Why we collect it:
What it is:
your location, as a latitude and a longitude. We collect it through your Wi-Fi connection.
Why we collect it:
to run our Services, make them personal to you, study them and make them better.
What it is:
the results of the age checks we do. That includes the age range we estimated from your Age Check Documents, and a rough year of birth, together with your location information (see Device Information above). We do not use any other Personal Data about you to check your age.
Why we collect it:
We use small files and small pieces of code to collect information automatically while you use Gizmo. So do other companies that supply content, adverts or other features on our Services. We call all of these Tracking Technologies. Tracking Technologies are basically small data files that get put on your computer, tablet, phone or other device. They let us record certain things whenever you visit or use our site and Services. Depending on which one it is, what you do may be linked to other information already held about you. We may do that linking, or our online data partners or our suppliers may. That can include linking it to your email address or to your online profiles. We, or companies working for us, may then send messages and adverts to those email addresses or profiles.
Some Tracking Technologies are essential. Without them our Services do not work properly. We use those automatically when you visit our website. If you are visiting our website from the UK or Europe, we will only use the non-essential ones if you have said yes. You say yes or no using the pop-up tool on our website.
A pixel tag is a small piece of code built into a web page. It collects information about what people do on that page. For example, a pixel lets us record that somebody visited a particular page, or clicked on a particular advert.
A cookie is a small text file. It gets stored on your device when you visit our website, and it can be read from your device later. We use cookies to make our Services work, to spot patterns, to run the website, and to follow how people move around the site. You can change your cookie settings in your web browser. You can turn cookies off, or delete them. Other companies may also use cookies and similar technologies while you are on our website. That includes advertisers, and companies that measure how websites are used. There are two kinds of cookie:
We may use Tracking Technologies and other outside tools to work out how our website is being used and how well it is working. We do this ourselves, and companies that work for us do it too. Tracking Technologies may also collect information about what you do so that adverts can be aimed at you, and so we can measure how well our adverts worked. The companies behind these Tracking Technologies are PostHog, LogRocket, Cloudflare and Sentry, who help us see how Gizmo is working, and Meta and TikTok, who show you our adverts. They have their own privacy policies. Meta and TikTok may use what they collect to show you adverts on other websites, based on the fact that you visited our website.
How to opt out. Advertising companies have opt-out pages where you can tell them to stop showing you personalised adverts. Which one you use depends on where you live.
If you live in the UK or Europe: go to Your Online Choices at https://www.youronlinechoices.com.
If you live in the United States: go to the Network Advertising Initiative at https://optout.networkadvertising.org, or the Digital Advertising Alliance at https://www.aboutads.info/choices/.
These only work for the browser you are using at the time. If you switch browser or device, or clear your cookies, you will need to do it again.
Meta Pixel. We use Meta Pixel to shape our adverts and to show you adverts on your social media based on what you have browsed. It means your behaviour can be followed after you click a Meta advert that brings you to our website. Meta Pixel puts a cookie on your device so we can measure how well our Meta adverts work, for statistics and market research. We cannot see the information Meta Pixel collects. But Meta stores it and uses it. Meta may connect it to your Meta account and use it for its own advertising, following Meta's Privacy Policy. Meta Pixel also lets Meta and its partners show you adverts both on Meta and off it. You can turn off Meta adverts in your Meta Ad Settings. You can also clear and control what other companies share with Meta on your Off-Meta Activity page. If you do not have a Meta account, you can opt out of Meta adverts using the opt-out pages for your part of the world, listed above.
TikTok Pixel. We use TikTok Pixel to measure how well our adverts do and to show you more relevant adverts on TikTok and off it. After you interact with one of our TikTok adverts, TikTok sets a cookie. It lasts for up to 13 months. It records page views, clicks, your IP address, information about your browser and other event data. TikTok may connect this to your TikTok account and use it under its own Privacy Policy. We only get the totals, not information about you as an individual. The Pixel only loads after you accept Marketing cookies in our banner. You can change your mind at any time in Cookie Settings. In the TikTok app you can turn off Targeted ads, or clear your off-TikTok activity, under Settings and then Ads. If you do not have a TikTok account, you can opt out using the opt-out pages for your part of the world, listed above.
LogRocket. We use LogRocket to replay what happened during your visit, so we can find bugs and make Gizmo easier to use. These replays are not anonymous. They can be linked to your account and to the random ID on your device. It sets short-lived first-party cookies. It records clicks, page views and technical errors. It automatically hides password fields, and anything else we have marked as private. The information is sent securely, and it is encrypted while it is stored. It is deleted after a set period of time. LogRocket only loads if you say yes to Analytics cookies. You can change your mind at any time in Cookie Settings.
PostHog. PostHog records which parts of Gizmo you use, so we can make it better. It also decides which features are switched on for your account. PostHog is another company and it receives this information from us.
Coeus. This is our own version of the same thing. It counts what happens on the site, on our own systems.
Cloudflare Insights. Measures how fast pages load for you.
Sentry. Tells us when something crashes or goes wrong, so we can fix it.
A random ID for your device. We put a randomly made-up number on your device so we can tell apart someone visiting twice from two different people visiting once. It does not have your name in it and we do not give it to advertising companies. It stays until you clear it, and it is still there after you sign out.
Some browsers can send a "Do Not Track" signal. Our website does not currently act on it. To control tracking, use Cookie Settings instead. That is the setting that works.
We use a number of social media platforms. We use them to talk to you, to tell people about Gizmo, and to understand how people feel about our brand and our business. Here is how we use your Personal Data on those platforms.
Our pages. We use your Personal Data when you post something, or interact with us, on our official pages and accounts. We have pages and accounts on Instagram, TikTok, YouTube, Discord and other social media platforms.
Monitoring. We watch posts and other content on our social media pages, and on other people's. We do this to understand how you feel about our business and our brand, and about other businesses in our industry. We may do this regularly, to understand our business better. We may also do it to understand how the public or our customers feel about one particular event or action that matters to us. We may collect any Personal Data you have made available in a post or other social media content. But we only use posts that you published yourself, and only where they are relevant. Once we have them, we may turn that content into totals and reports, including by putting it together with other content. Occasionally, we may share that content with companies that work for us and with other outside companies.
Cookies and advert targeting. Social media cookies can follow you across different sites and build up a picture of what you are interested in. We may use cookies and similar technologies on our website to collect information about what you do there and send it to social media platforms. For example, we may send information about what you do on our website and apps to Meta. Meta, which runs Instagram, uses that information to provide services to us. Meta also uses it for its own business reasons. You can find out more about these technologies in our Cookie Policy at https://www.gizmo.ai/cookies. The services we get from Meta come to us through something called Meta Business Tools. Those include: Meta Pixel, Website Custom Audiences, Customer-list Customer Audiences, IG-Engagement Audiences, Meta's Server-side Conversions API and TikTok Pixel. There is more about these in the tracking section above. These tools let us aim adverts at you inside Meta's social media platforms, by building audiences based on what you did on our website and apps. They also let Meta make our advert campaigns work better. We may also use Meta's products to aim adverts at you based only on Personal Data that Meta already holds. When that happens, we do not usually receive that information or get to see it.
Want to know more? For each social media platform we use, you can read that platform's privacy policy, and the terms of the data sharing agreement we have with them. Below are the details for the main ones.
For some things, Meta and Gizmo are what the law calls joint controllers. That means we both decide together how your Personal Data is used, and we are both responsible for it. We are joint controllers with Meta, which runs Instagram, for two things:
Because we are joint controllers, we and Meta have agreed the following, where it applies:
Which Meta company is the joint controller? It depends on where you are:
To find out more about Meta and how it uses your Personal Data, you can look at:
One more thing about Meta. Meta also acts as our processor, which means it does a job for us and follows our instructions. In that role it handles contact details that we send it, for matching, aiming adverts, measuring, reporting and analysis. This includes what Meta does when it shows you our adverts in your news feed, because we asked it to, after matching contact details for you that we uploaded to Meta's platforms. Those adverts may include forms where you can give us your contact details.
To find out more, please read the terms of the data sharing arrangement we have with TikTok, and the TikTok Privacy Policy.
To find out more, please read the Discord Terms of Service and the Discord Privacy Policy.
Artificial intelligence is usually shortened to AI. AI lets computers do jobs that normally need a human brain. For example, spotting patterns, understanding language so it can answer questions, or making predictions from information. Sometimes that information includes your Personal Data. We use AI in a number of ways in our business.
Some of our uses of AI make our Services better, or add AI-powered features, or help us build brand new ones. That covers both our website and our app. Other uses of AI happen in the background. They help our business run more smoothly. Checking content is one of these. This means we may use AI for any of the purposes, and any of the types of information, described anywhere in this Notice. All of it is aimed at giving you the best possible experience with Gizmo. Here are some examples:
Some features on our website and app run on AI. So do some other services you use directly. When you use one of those, we will always aim to make that clear to you. We want you to know what is happening and to feel comfortable using this new technology.
AI features are often "pre-trained" before we use them. That training may have been done by other companies, or by us, or by both. In some cases, we may use your personal information to train the models behind the AI features you use, and in some cases the AI tools we use in the background. When we say "training", we mean fine-tuning, testing, improving or anything similar that is meant to build or improve the AI we use, or the model underneath it.
We take steps to make sure we use AI in a way that is responsible, fair and secure. Those steps include carrying out risk assessments and putting security measures in place. Where it is appropriate, they also include:
We do not make any big decisions about you by computer alone using AI. Where we do use AI, any decision that could seriously affect you is checked by a person. There is more about this in the "How we use AI" section above.
You can sign up to Gizmo by logging in with another company's account, using our Service. For example, you can use Google, Apple or another service that lets you sign in with an account you already have. If you do that, what we collect from and through that company can depend on two things. The first is the privacy settings you have chosen with that company. The second is the permissions you give us when you link your account to Gizmo.
Data protection law says we need a legal reason for each thing we do with your Personal Data. The law calls these legal bases. The laws here are the EU General Data Protection Regulation, called the GDPR, and the UK version of it, called the UK GDPR. Here are the legal bases we rely on:
We may also use Personal Data to bring, run or defend legal claims.
Some types of information get extra protection under the law. They are called special category data, or Sensitive Data. They are:
We do not ask you for any of this. Please avoid putting Sensitive Data into your User Contributions or your Educational Data.
When we do an age check, we are trying to estimate your age from your facial data. Facial data is biometric data. We are not trying to work out who you are from it. Some laws treat this kind of use of biometric data as Sensitive Data. Where they do, our legal reason for using it is that we need it to protect people who are at risk, especially children, and to stop and spot people breaking the law, namely child grooming behaviour or fraud. We rely on those same legal reasons if we have to handle User Contributions or Educational Data that contain criminal offence information, or other Sensitive Data, while we are checking content.
We do not share any Personal Data publicly, and we do not share it with other companies. There are two exceptions: where we need to share it to give you our Services, and where the law requires it. Here are the times we need to share it.
With other Gizmo users. Gizmo works by people learning together. So some of your Personal Data, such as your first name, your school and your profile picture, may be visible to other Gizmo users. That is a feature of our Services. You can change what other people can see in your account settings. One thing to know: if you send somebody a follower request, your profile will be visible to that person, even if you have set your profile to private.
With companies that work for us. We pay other companies and people to do jobs for us, or to help us understand how our Service is used. Examples include maintenance, running databases, measuring how the website is used, taking payments, spotting fraud, and improving Gizmo's features. That list is not exhaustive. These companies may see your Personal Data in order to do those jobs for us:
With companies in our group. We may share Personal Data with companies connected to us and in our corporate group. We do this to promote products and services to you, to keep the standard of service the same across everything we offer, and to improve our products, our services and your experience.
If our business is sold or changes hands. We may sell, transfer or share some or all of what our business owns, including your Personal Data. This could happen as part of a merger, a takeover, a reorganisation or a sale of the business, including while a possible buyer is checking the business over beforehand. It could also happen if the company goes bankrupt. If that happens, whoever receives your Personal Data has to handle it in line with this Privacy Notice. Or, if it applies, they have to give you a new Privacy Notice and ask your permission, where the law requires that.
If the law requires it. Gizmo will share Personal Data with government bodies where the law requires it, in reply to lawful requests from public authorities. That includes requests about national security or law enforcement, and includes reporting our earnings.
We will also share information about you with the government or law enforcement, if we decide it is necessary to:
We may use Device Information to identify Gizmo users. We may do that with other companies, if we decide to.
There are several ways you can control your Personal Data.
One thing to be aware of. If you do not let us collect Personal Data from you, we may not be able to give you certain experiences, products and services. Some parts of Gizmo may also not be able to take account of what you like and are interested in.
We keep your Personal Data for as long as you have an account with us. We also keep it for as long as we need it for proper business reasons, or for as long as the law says we have to. Your account ends when you delete it, or automatically after the period below where you stop logging in. Some things are deleted sooner than that, whatever is happening with your account. Here are the main ones:
Once none of those apply any more, we remove that information using our standard deletion process. Information that is not Personal Data is different. That includes information that has been stripped of anything identifying you, turned into totals, or made anonymous. We may keep and use that kind of information forever.
Depending on where you live, you may have certain rights over your Personal Data. If you live in certain places, you may be able to:
Please do your best to keep the information you give us accurate and up to date, such as your contact details. If you ask to see all the Personal Data you have given us, we will reply within one calendar month, or within whatever time the law sets.
We will honour requests to delete information, in line with what the law requires of us. The rights above can also be limited. Here are some examples of when:
Some other things to know about deletion:
Finally: our Services need a certain minimum amount of Personal Data to work at all. If you do not provide it, for example by not filling in a profile, you may not be able to use everything Gizmo can do.
Under the GDPR and the UK GDPR, Gizmo is what the law calls a data controller. That means Gizmo decides why and how your Personal Data is used, and Gizmo is answerable to you for that. If you live in Europe, you can see, correct or delete your Personal Data in your account settings, as described above. You can also do it by contacting our Customer Support team at support@gizmo.ai, or our Data Protection Officer at dpo@gizmo.ai. Through those routes you can ask us to:
Some of these rights apply no matter what. The right to object to direct marketing is one of those. Others only apply in certain situations, for example depending on which legal basis we are relying on.
You have the right not to have a decision made about you by computer alone, if that decision has a legal effect on you or affects you in another serious way. Some decisions about our chat feature are made automatically:
We do not think these decisions have a legal effect on you, or affect you in another serious way. If we ever report something to the police or to safeguarding authorities, that is never decided by computer alone. A person always makes an assessment.
If you are in the UK, you have the right to complain to us if you think data protection law has been broken in connection with your personal data. We will confirm we have received your complaint within 30 days, starting from when we receive it. Then, as quickly as we reasonably can, we will:
If you are in the UK or the European Union, you also have the right to complain to your local data protection regulator. A regulator is the official body that makes sure organisations follow data protection law. In the UK, that is the Information Commissioner's Office, usually shortened to the ICO. Contact details are on the ICO website. For the European Union, you can find contact details for each country's regulator on the European Data Protection Board website.
Sometimes we need to send your personal information to support partners and other companies based outside Europe. We do this to keep our websites working properly, or in connection with other companies we share your data with. When we send your information outside Europe, we take steps to keep it properly protected, so that your privacy rights carry on being protected as set out in this policy. Those steps are:
Please contact us using the details at the end of this policy if you want to know more about these protections, or if you want a copy of the relevant documents. If you use our Services while you are outside Europe, your information may be sent outside Europe so that you can receive them.
If you live in California, two laws give you extra privacy rights over your "Personal Information", as those laws define it. They are the California Consumer Privacy Act, or CCPA, and the California Consumer Privacy Rights Act, or CPRA, which changed the CCPA. Together we call them the California Privacy Laws. Your rights include the following. The right to know what Personal Information we have collected, and how we have used and shared it, in the 12 months before you ask. In the last 12 months, we collected these categories of Personal Information:
We collected this Personal Information from these sources:
For the full list of categories of Personal Information we collect about you, please see the section above about what we collect, when and why.
To see the business and commercial reasons we use and share your Personal Information, please see the "Your rights" and "Your choices" sections of this Notice.
The right to ask us to delete your Personal Information. The right not to be treated worse because you used any of your privacy rights.
The right to opt out of the sale of your Personal Information, and to ask whether we have sold your Personal Information in the past 12 months. Under the meaning of "sale" in the California Privacy Laws, we do not sell Personal Information and we have not sold it in the past 12 months.
The right to correct Personal Information about you that is wrong. The right to limit how we use and share your sensitive Personal Information.
How to use these rights. Please contact us at support@gizmo.ai. Please note that we may need to check you are who you say you are before we can act. We do that by matching your email address and other Personal Information against what is in our systems. You can ask somebody else to act as your agent and make requests for you. If you do, we will ask that agent to give us the written, signed authorisation you gave them. We will then check with you that you really did authorise them, and we will confirm your identity. The only exception is if you gave your agent power of attorney under the California Probate Code.
Where we are. Gizmo is run by Save All Ltd, a company registered in the United Kingdom. We follow UK data protection law, and European law where that applies to you.
Where your information goes. We use companies in other countries to help us run Gizmo, including some in the United States. Whenever your information leaves the UK or Europe, we protect it in the ways described in "Sending your information outside Europe" above.
If you live somewhere else. This Notice applies wherever you live. Your own country may give you extra rights, and nothing here takes those away.
Some countries have their own laws and rules about using the internet, including rules about collecting, using or sharing Personal Data, that are different from the ones above. If you are in one of those countries, you may only use our Services in a way that is legal where you are. If using our Services would be against the law where you are, you must not use them.
We use physical, technical and organisational measures designed to protect your information against people getting into it without permission, against theft and against loss.
We limit who can see your Personal Data. Only the employees who need it to look after your account or do their jobs can see it. We take these precautions, but no system and no electronic data transmission is ever completely secure. Sending us your Personal Data is at your own risk, and we expect you to use sensible security measures to protect it.
You are responsible for keeping your account, and everything in it, secure. If we suspect or detect a security breach, we may suspend your use of all or part of our Services without warning. You understand and agree that we may send you electronic notifications about security breaches, to the email address on your account.
You can visit other websites and online services through our Services. Depending on your privacy settings, we may receive some information from those services. For social media platforms, that means from your social media service. What we collect depends on the privacy settings you have chosen with that service. Please be aware that we have no control over what other sites and online services do, or what they put on their sites. We cannot take responsibility for their privacy policies. Also, please remember that to use social media services you have to be 13 or older. For more information, read that service's terms of service.
Gizmo can update this Privacy Notice at any time. Changes take effect as soon as we post them or, where appropriate, when we tell you by email. If we make important changes to the way we treat your Personal Data, we will update the "Last changed" date at the top of this Notice when those changes take effect.
If you have a privacy worry, a complaint or a question, please email us at support@gizmo.ai. Here are our other contact details. The data controller is:
Save All Ltd (Company No. 13489213)
Techspace Scrutton Street, 32-38 Scrutton Street, London, United Kingdom, EC2A 4RQ
support@gizmo.ai
To contact our Data Protection Officer:
Email: dpo@gizmo.ai
Mailing Address: Techspace Scrutton Street, 32-38 Scrutton Street, London, United Kingdom, EC2A 4RQ