Conformity

• What is conformity?

  a form of social influence where group pressure, real (explicit) or imagined (implicit) results in a change in behaviour
• What are examples of a membership group?

  friendship group, family, school
• What are examples of a reference group?

  social media influencer, celebrity
• What is internalisation in terms of conformity?

  When a person genuinely accepts what a group finds acceptable. This attitude is permanent
• What is identification in terms of conformity?

  conforming to the opinions/ behaviour of a group because there is something you value about the group and want to be accepted by them.
• What is compliance in terms of conformity?


  Going along with others in public but not changing personal opinions/ behaviour. It is a superficial change and stops when the group pressure stops.
• What is normative social influence?


  The tendency to conform to the group's norms in order to fit in and gain social approval.
• What can normative social influence lead to?


  compliance
• What is informational social influence?


  Where individuals conform to the opinions or behaviors of others because they believe that those others have more accurate knowledge or information.
• What can informational social influence lead to?


  internalisation
• Who experimented to support normative social influence?


  Asch
• Who experimented to support informational social influence?


  Jenness
• How does mood affect conformity?

  If someone is in a happier mood, they are more likely to conform as they will have positive feelings towards the task
• How does gender affect conformity?

  woman are more likely to conform than men to prevent social disagreement
• How does culture affect conformity?

  From social norms that govern a particular behaviour within a culture
• How does diversity within a sample affect generalisability?


  The more diversity there is within the sample used in the study, the more generalisable the results will be.
• What does androcentric mean?

  Androcentric means being centred on, or dominated by males.
• What are the two types of androcentrism?

  Androcentrism can be conscious (the individual knows they are behaving this way) or unconscious.
• What is a social role?

  The behaviours and responsibilities expected by of individuals in society