Alter perceptions

• What are the 3 main strategies used to alter perceptions of place?

  place marketing

  Reimaging

  rebranding
• What is place marketing?


  How places are 'sold' like products to customers - the people who will potentially visit, move to the area or invest money there
• Place marketing - why may MARKETING COMPANIES be employed?


  To produce websites, design logos, run advertising campaigns and social media pages- all of which are designed to promote a particular place
• What is reimaging about?


  Changing existing negative perceptions of places
• What is rebranding about?


  Giving a place a new identity that is appealing to people and investors
• How is rebranding achieved?


  Through reimaging , place marketing and regeneration schemes.
• What do many places do as part of rebranding?


  Create logos and slogans that are designed to be instantly recognisable and create positive association with the place they are representing
• Example of slogan?


  Glasgow's rebranding included the slogan 'People make Glasgow' to highlight what makes Glasgow a great place- the people that live and work there