Demand Characteristics participants will try to work out what is going on and certain cues my help them interpret what is
going on, how they should behave.
• They may act in a way that they think is
expected and over perform ( the 'please-U
• Deliberately underperform to sabotage the
results (the screw-U effect).
example, in Milgram’s research, critics argued that participants worked out that the shocks were not real and they administered them as they thought this was what was required of them.