strength - P - evidence from tumours case studies of HM and Clive wearing: E - episodic memory in both men were impaired due to brain damage but their semantic memories were in tact so they still understood the meaning of words
E.G HM couldn't remember stroking a dog 10 mins earlier but he knew what a dog was
Procedural memories were in tact as they knew his to walk talk and sing
T - this supports tulvings view that there are 3 diff memory stores
Limitation - P - conflicting research findings linking types of LTM to areas of the brain: E - Buckner and Peterson 1996 reviewed evidence regarding location of semantic and episodic memory
- concluded that semantic memory is located on the left side of the pre frontal cortex and episodic on the right
However other research links the left prefrontal cortex with encoding of episodic memories and the right prefrontal cortex with episodic retrieval (tulving et al 1994)