distribution

• what is distribution?

  The process of delivering goods or services to customers.
• how many stages of distribution are there?

  4
• what is 2 stage distribution?

  the manufacturer sells the product to the consumer
• what is 3 stage distribution?

  the manufacturer sells the product to the retailer. the retailer sells it to the consumer
• what is 4 stage distribution?

  the manufacturer sells the product to the wholesaler. the wholesaler sells it to the retailer. the retailer sells it to the consumer
• what does the choice of distribution channel depend on?

  the market

  the nature of the business

  the nature of the product

  the size of the business
• whats an advantage of online distribution?

  many transactions happen online. a niche product can reach a wider audience