important to look at internal mental processes to understand behaviour - memory, perception, thinking, attention and language
assumption 2
study indirectly by making inferences of whats going on inside peoples mind
assumption 1
mind works like a computer
AO1 theoretical models (abstract)
understand internal mental processes, rather a representation of a model eg. information processing models, multistore model of memory
AO1 computer models (concrete) programmes that run on a computer
programmes that run on a computer to imitate human behaviour and achieve similar internal mental processes eg. AI
AO1 role of schema
packages of information, beliefs and expectations, mental framework of info recieved by the cognitive system
mental shortcut so useful but can cause errors in memory when we have situations we dont have a schema for
AO1 cognitive neuroscience
scientific study of brain structure to study mental processes eg. PET scans explore different brain areas and cognitive activites, study abormal or normal brains to see comparison especially with pyschological disorders
HOW DO COGNITIVE PYSCHOLOGISTS STUDY BEHAVIOUR
lab experiments which are controlled to investigate internal mental processes however inferences can also be made eg. johnson and scott eyewitness testimony lab study
HOW DO COGNITIVE PYSCHOLOGISTS STUDY BEHAVIOUR
case study method - indepth investigation of specific people to understand their unique reasons. Qualitative and often focus on brain damage affecting cognitive systems eg. Patient HM
evaluation 1
weakness in arguing mental processes are involved in human behaviour however we cant see or measure them HOWEVER approach uses scientific, objective methods
evaluation 2
less deterministic than other approaches. has soft determinist views HOWEVER tight control over variables means its artificial
evaluation 3
strength is its practical real life application of schemas HOWEVER theres oversimplification of human behaviour