Gauntlett

• David Gauntlett's identity theory suggests that audiences often get a sense of their own identity from the media products they consume.
• The second part of David Gauntlett's theory is that in older media products, there used to be very straightforward, simple representations of identity, particularly of gender.
• In older media products, men were often portrayed as strong, brave, and muscular, and were expected to take care of their wives and children.
• Women in older media products were often portrayed as housewives and mothers, expected to be caring and emotional, and had little independence.
• In newer media products, there is a wider range of representation, including complexities of gender, sexuality, and other elements of identity.