PESTLE analysis
Cards (17)
- PESTLEPoliticalEconomicSocialTechnologicalLegalEnvironmental
- Political factors
- competition policy
- industry regulations
- government spending and tax policies
- business policy and incentives
- extent of government intervention
- Economic factors
- interest rates
- consumer spending and income
- exchange rates
- economic growth
- boom/recession business cycle
- income levels
- level of inflation
- level of unemployment
- EU membership
- Social factors
- demographic change
- impact of pressure groups
- consumer tastes and fashions
- changing lifestyles
- ethical issues
- influence of different stakeholders
- Technological factors
- new innovations / products / processes
- disruptive technologies
- adoption of mobile technology
- new production processes
- big data and dynamic pricing
- growth of the internet
- impact of change
- costs of change
- Legal factors
- employment law
- minimum wage
- health and safety laws
- environmental legislation
- consumer protection
- distance selling
- advertising law
- specific areas of law e.g. alcohol
- intellectual property law
- Environmental factors
- sustainability
- tax practices
- ethical sourcing
- pollution and carbon emissions
- fair trade
- Economic policy refers to the actions that governments take, it covers the systems for setting levels of taxation, government budgets, the money supply and interest rates as well as the labour market
- Social policy is a term which is applied to various areas of policy usually within a governmental or poltical setting
- Business cycle - a cycle or series of cycles of economic expansion and contraction
- Gross Domestic Product is a measure of a nation's total economic activity, more specifically GDP represents the monetary value of all goods and services produced over a specified period of time
- Income levels - refers to the level of income and spending across the whole of the UK
- Interest rates are the cost of borrowing, the base rates for borrowing is set by the bank of England
- Exchange rate is the value of one currency for the purpose of conversion to another
- Inflation - the persistent tendency for an increase in general prices and fall in the purchasing value of money
- Unemployment - the number or proportion of unemployed people
- Demographics - statistical data relating to the population and particular groups within it