Steve neale

• Genres are made up of repetition and difference, according to Steve Neal.
• Repetition in genres often includes conventional elements that are repeated in many different films, such as dark low-key lighting, atmospheric tense music, and jump scares.
• Differences in genres can include anything that is different to other media products within the genre, such as the plot, characters, setting, or tone.
• Audiences enjoy both repetition and differences in genres for different reasons.
• Repetition in genres is often expected and familiar, making the genre easy to identify straight away.
• Differences in genres can be unusual, strange, odd, or engaging, making the genre stand out and grab the audience's attention.