All primates learn things from conspecifics socially, but it is not clear whether they conform to the behavior of these conspecifics—if conformity is defined as overriding individually acquired behavioral tendencies in order to copy peers' behavior.
The box was attached to a steel mesh observation room in the case of the chimpanzees and orangutans, and it was placed on the ground for human children.
The choices were coded twice by two coders, as either switch, switching to match the majority response, or stay, staying with the participant’s own preference.
The study used quantitative data analysis and lacked qualitative material, which could have led to a deeper analysis of observations and behaviors of human and non-human species.
In the study, children switched to the new, socially demonstrated strategy in roughly half of all instances, whereas the other two great-ape species almost never adjusted their behavior to the majority's.
In a follow-up study, children switched much more when the peer demonstrators were still present than when they were absent, which suggests that their conformity arose at least in part from social motivations.
Participants were then taken approximately 2 meters from the box, and watched while three familiar nonspecific peers (demonstrators) interacted with the box one after the other.
All primates learn things from conspecifics socially, but it is not clear whether they conform to the behavior of these conspecifics—if conformity is defined as overriding individually acquired behavioral tendencies in order to copy peers' behavior.
The box was attached to a steel mesh observation room in the case of the chimpanzees and orangutans, and it was placed on the ground for human children.