Stakeholders are people or groups that have an interest in the business and its performance.
Capacity: the maximum output a factory or business can produce or sell
Organicgrowth is the growth of a business through internal expansion, such as by opening new branches or by increasing the number of employees.
External growth is the growth of the business through acquisition or merger
Mergers occur when two companies join together to form a larger company
a takeover is when a business takes a majority stake in another business
Market segmentation is the process of dividing a market into smaller groups of customers with similar needs and characteristics
Primaryresearch is the first hand information gathered by the researcher. It is usually done by asking questions to the customers or the target market.
breaking even is when business make neither a profit or a loss
Cashflow is the movement of cash in and out of the business
Product life cycle traces the journey of a product from its launch and its development to its removal from the market
Extension strategies are actions businesses take to increase the demand and sales of a product
Unique selling point: A feature or quality that makes a product or service stand out from the competition
Copyright: provides legal protection for the original expression of ideas in a creative work from being produced by others
methods used by a business to change the price to gain edge over competitors
Pricing Strategies
The four P’s:
•Price
•Product
•Place
•promotion
Ensuring that finished products meet the standards that are expected
Quality control
A section of a market that is controlled by a particular business
