Random allocation of participants to their groups, for example in an independent measures design, is an extremely important process in psychological research.
Random allocation greatly decreases the possibility that participant variables in the form of individual differences, such as mathematical ability, will adversely affect the results.
Standardisation is the process in which all situational variables of a procedure used in research are kept identical, so that methods are sensitive to any change in performance.
Demand characteristics occur when the participants try to make sense of the research and change their behaviour accordingly to support what they believe are the aims of the investigation.
Demand characteristics are a problem as the participants act in a way to support the hypothesis rather than displaying natural behaviour, making the results lack validity.
Investigator effects are best controlled by not allowing either the participants or the researcher (investigator) to know the aim of the research and/or identity of the IV.
In a double-blind experimental technique, only the person who originally designed the experiment knows the true aim, and a measure of deception has been used so that the participants and researcher are not aware.