connected to hypothalamus via BVs in infundibulum
hypothalamus releases releasing or inhibiting factors that travel down infundibulum - stimulates AP to produce or not
FSH: stimulate sperm production; growth of follicle
LH: stimulate testosterone production; bring about ovulation, formation of corpus luteum
GH: increase rate of protein synthesis
TSH: stimulate thyroid to produce + release hormones
ADCH: stimulate adrenal cortex to produce + release hormones
PRL: mammary gland milk production