Idiographic approach - Describe nature of the individual
Aim: Describe richness of human experience and gain insight into the persons unique way of viewing the world
Associated methods that produce qualitative data - Case studies + unstructured interviews + other self-report measures
Nomothetic approach - Produce general laws of human behaviour
Aligns with methods that are scientific e.g. experiments
'Benchmark' which people can be compared, measured etc. - Basis which future behaviour can be predicted / controlled
Large number of studies establishing which people are similar
Examples of the idiographic approach in psychology
Humanistic psychology:
Roger and Maslow - Phenomenological approach to the study of humans + Only document the conscious experience of the person
Anti-scientific self description - Psychologists more concerned investigating unique experience than general laws of behaviour
Psychodynamic approach:
Freud - Case study method however assumed identification of universal laws of behaviour and personality development
Examples of the nomothetic approach in psychology
Reductionist + Determinist approach - Scientific methods of investigation
Formulation of hypotheses - Controlled conditions + generated findings from large samples analysed for staticalsignificance
Behaviourist + Cognitive + Biological approach:
Skinner - Studies behaviours of thousands of animals to develop laws of learning
Cognitive approach:
Infer structure and processes of human memory - Measure performance of large samples of human brains - Create generalisation of localisation of function
Evaluation for the idiographic approach
Complete and global account - Qualitative methods
More light on general laws or challenging laws - Complete the nomothetic approach
E.g.
One case generating a hypotheses for more study - HM
Findings revealing important insights about normal functioning - Help with overall understanding
Evaluation against the idiographic approach
Narrow and restricted nature of work
Freud's Oedipus complex - From one case study (Little Hans) - Lack meaning with one case and cannot compare
Methods e.g. case studies - Least scientific - Based on subjective interpretation of researcher (May mean bias)
Evaluation for the nomothetic approach
More scientific - Mirror the natural sciences - Tests in standardised conditions, data sets giving group averages, statistical analysis etc.
Able to establish norms of behaviour - Greater scientific credibility for psychology
Evaluation against the nomothetic approach
Accused of forgetting the whole person as a whole
Knowing 1% risk to develop schizophrenia - Little told about people who are experiencing it
Lab studies e.g. of memory - Ppts treated as scores rather than individuals + Subjective experience ignored
Limitation: Overlooks the richness of human experiences