The collection or set of units or entities from whom data is obtained
Variables
age
number of siblings
Weight
Height
age of mother
usual daily allowance in school
usual daily food expenditure in school
usual number of text messages sent in a day
most preferred color
usual sleeping time
happiness index for the day
Sample
A subgroup or subset of a universe or population
Quantitative Variables
Numerical data with meaningful sizes, answer questions like "how much" or "how many", have actual units of measure
Data
Facts and figures that are presented, collected, and analyzed; can be numeric or non-numeric and must be contextualized
Discrete Data
Data that can be counted, assume only a countable number of values
Contextualization of Data
The process of putting meaning on data by identifying the six W’s: Who, What, When, Where, Why, How
Variable
A characteristic that is observable or measurable in every unit of the universe
Population
The set of all possible values of a variable
Quantitative Variables
Height
Weight
number of registered cars
household size
total household expenditures/income of survey respondents
Qualitative Variables
Express categorical attributes, do not strictly take on numeric values, sometimes have a sense of ordering
Quantitative variables
total household expenditures/income of survey respondents
Discrete Data
Data that can be counted and assume only a finite or infinitely countable number of values
Nominal level of measurement arises when variables are categorical and non-numeric or where the numbers have no sense of ordering
Continuous Data
Data that can be measured and have uncountably infinite possible values
Interval level of measurement tells us that one unit differs by a certain amount of degree from another unit and possesses properties of the ordinal level with an additional property of knowing the difference between units
Ratio level of measurement tells us that one unit has so many times as much of the property as another unit, possesses a meaningful absolute zero point, and allows all arithmetic operations
Interval level does not possess an absolute zero, where zero is arbitrary and does not mean the value does not exist
Ordinal level of measurement deals with categorical variables where ordering is important and values could be ranked
Continuous Data
the exact height of a survey respondent
the exact volume of some liquid substance
Quantitative data
Can be further classified into Discrete Data and Continuous Data
Discrete Data
the number of days for cellphones to fail
the ages of survey respondents measured to the nearest year
the number of patients in a hospital
Examples of Levels of Measurement
highest educational attainment (ordinal)
predominant hair color (nominal)
body temperature (interval)
civil status (nominal)
brand of laundry soap being used (nominal)
total household expenditures last month in pesos (ratio)
number of children in a household (ratio)
number of hours standing in queue while waiting to be served by a bank teller (ratio)
amount spent on rice last week by a household (ratio)
distance travelled by the teacher in going to school (ratio)
time consumed on Facebook on a particular day (ratio)