Disadvantages

Cards (3)

  • Pratical Problems
    Data tends to be limited and superficial- questions need to be brief to increase the chances of people doing it and returning it
    Things like incentives can add to the cost
  • Low Response Rate
    Few who recieve questionnaires bother to complete and return them.
  • Inflexibility
    Questionnaires are a very inflexible method. Once finalised, the researcher is stuck with the questions they have decided to ask and cannot explore new areas of interest should they come up during the research