media

• Media

  how media portrays addictive behaviour may influence addictive behaviour

  may glamourize addictive behaviour and frequently show people engaging, which influences others to be attracted to it
• Media

  Gnasekera et al ('05)

  analysed 87 of the top 200 movies in the last 20 years using content analysis

  addiction portrayed positively and without negative consequences

  tobacco, alcohol and drug use
• Media

  drug references in rap, 11% in 1979 to 69% in 1997, by Herd 08

  movie - Oceans 13, glamourised gambling
• Media - Social Learning Theory

  applied to explain how media influences people

  new behaviours learnt through observation and imitation

  TV/ film/ music, people they look up to

  watch them engage in behaviour > more likely to imitate for similar result

  if person rewarded for behaviour, more likely to imitate, vr