To learn how to apply science to the study of human behavior
To understand and interpret others' research
To evaluate claims in everyday media
To discover how to acquire knowledge and make decisions by applying the scientific method
Non-scientific approaches
Method of tenacity
Method of intuition
Method of authority
Rational method
Method of empiricism
What is the goal of scientific method?
To obtain better-quality answers
Tenacity
Information accepted as true because it has always been believed or because superstition supports it
Limitations: potential inaccuracies; no method for correcting erroneous ideas
Intuition
Information accepted on the basis of a hunch
Limitation: no method for separating accurate from inaccurate knowledge
Method of authority
Relies on information or answers from an expert in the field
Good starting point—often quickest and easiest way to obtain answers
Limitations: does not always provide accurate information, often accepts expert's statements as fact (method of faith), not all "experts" are experts
Rational method
Seeking answers by logical reasoning
Premise statements are assumed to be true
People are not very good at logical reasoning, sometimes the argument does not logically support the conclusion
Empirical method
Answering questions by direct observation or personal experience
Limitations: observations can be misinterpreted, sensory experience can be swayed by beliefs, time-consuming and sometimes dangerous
Scientific method
Involves formulating specific questions and then systematically finding answers
Combines several different methods of acquiring knowledge
Induction
A small set of specific observations is the basis for forming a general statement about a larger set of possible observations
Deduction
A general statement is the basis for reaching a conclusion about specific examples
Variables
Characteristics or conditions that change or have different values for different individuals
Hypothesis
A statement that describes or explains a relationship between variables; "best guess"
A hypothesis can lead to several different observable and measurable predictions
Three important principles of the scientific method:
Empirical
Answers are obtained by making structured or systematic observations
Results will provide clear support for the hypothesis or will clearly refute the hypothesis
Public
Observations are available for evaluation by others
Replication is key to the scientific method
Objective
Outcome is not skewed by bias
Quantitative research
Produces numerical scores
Submitted to statistical analysis for summary and interpretation
Qualitative research
Based on making observations
Summarized and interpreted in a narrative report
Primary sources
Firsthand reports in which the authors describe their own observations
Secondary sources
Secondhand reports in which the authors discuss someone else's observations
PsycARTICLES
The American Psychological Association's (APA) definitive source of full-text, peer-reviewed scholarly and scientific articles in psychology
Contains more than 163,000 articles from more than 80 journals published by the APA, the Educational Publishing Foundation (EPF), and from allied organizations
ERIC
Provides access to education literature and resources
Information from journals included in the Current Index of Journals in Education and Resources in Education Index
MEDLINE
Provides the authoritative medical information on medicine, nursing, dentistry, veterinary medicine, the health care system, and pre-clinical sciences
Well-defined, easily observed, and easily measured variables
Examples: height and weight
Intangible, abstract attributes
Examples: motivation or self-esteem
Measurement is more complicated
Theory
A set of statements about mechanisms underlying a particular behavior
Constructs (hypothetical constructs)
Hypothetical entities created from theory and speculation
Cannot be seen, but are assumed to exist
Help explain and predict behavior in a theory
Validity and reliability
Two general criteria for evaluating the quality of any measurement procedure
Consistency
Demonstrated by a positive relationship where two scores change together in the same direction, or a negative relationship where the two measures change in opposite directions
Correlation
Used to determine the consistency of a relationship
Consistent positive relationship: a correlation near +1.00
Consistent negative relationship: a correlation near -1.00
Inconsistent relationship: a correlation near zero
Six common definitions of validity
Face validity
Concurrent validity
Predictive validity
Construct validity
Convergent validity
Divergent validity
Reliability of measurement
Stability or the consistency of the measurements produced by a specific measurement procedure
Involves two components: set of categories and procedure for assigning individuals to categories
Four types of measurement scales
Nominal scale
Ordinal scale
Interval scale
Ratio scale
Research ethics
Responsibility of researchers to be honest and respectful to all individuals who are affected by their research studies or their reports of the studies' results
Guided by the American Psychological Association's ethical principles for research
Basic categories of research design
Ensuring welfare and dignity of participants/subjects