Before seeking runway opportunities, a solid theme or concept must be decided. You must think about your customer and what they do, their style and what designers they admire
When designing, you should consider current trends in collection, however not copying but taking inspiration from them. Its a good idea to design things related to seasons ahead, so that your collection is fresh and relevant
Designs should always be functioning WHILE unique and aesthetically pleasing. You should consider producing a pattern for your design to allow factories to reproduce them