TCW

• In the History of Globalization: During the late 1900s, globalization began few decades ago, because of the advances in media, transportation, and technology.
• Arjun Appadurai (1996): rupture within social life. Two diacritics: media and migration.
• Arjun Appadurai highlighted media as its central role in mediating cultural interactions and shaping global imaginaries. Media, according to him, is not just a tool for transmitting information but also a force that shapes our perceptions, desires, and identities on a global scale.
• Nayan Chada

  According to him, Globalization is a process that work silently for millennia without being given a name.
• Sumer

  It is the first civilization located in Mesopotamia around 4500 BCE.
• Media is the channel of communication. The word become popular because a word is needed to talk about new social issues.
• Mass Media refers to communication channels that reach a large audience simultaneously, such as television, radio, newspapers, and the internet. It plays a crucial role in shaping public opinion and disseminating information.
• Phenomena were grouped together to debate about _______________

  mass media
• Oral Communication, Script, The Printing Press, Electronic Media, Digital Media

  What are the evolutions of media?
• Oral Communication

  Oldest and most enduring of all media.
• Oral communication

  aid globalization through allowing humans to cooperate.
• Oral communication

  Coordination, sharing of information about land, water, climate, weather, tools, weapons, technology
• agricultural information

  Oral Communication stores and transmit _______________ during the first civilization.
• Unlike in the 19th and 20th century, the present State does not use the tactics of force as a primary strategy in maintaining its influence to another State rather it uses soft power to retain her own dominance in the region.
• Multinational corporations seem to tie together an otherwise politically separated and clouted world under an all-encompassing banner of commerce and economy.
• With the emergence of multinational corporations and the irrefutable continuity of nation-states both as key actors of the global community each to their own respect, the world at least figuratively seems to be smaller and more connected.
• The result of this constant interaction between a wide array of cultures is a conglomeration of cultures in a particular geographical setting which has been labelled as the Global City.
• To be able to imagine, observe, and define global city, one first needs to be able to imagine the world, the globe, as one entity.
• According to Sassen (1991), global cities are characterized by occupational and income polarization, with the highly paid professional class on the other.
• In early 1990s, there were only three identified global cities: New York, London, and Tokyo.
• In the 21st Century, the list of global cities expanded to encompass cities across Asia, and the few cities in other parts of the world. According to Japanese Mori Foundation’s Global City Power Index (2011), the global power of cities is measured by a combination of six criteria: economy, research and development, cultural interaction, livability, environment and accessibility.
• Global Cities thusly represent cities around the world that are exemplifying these characteristics of a city better than other cities.
• Global Cities are also perceived as sources of economic growth and are also economic powerhouses themselves, coupled with being industry leaders and regional hubs.
• As the development of global condition, cultural diversity of markets among countries arise and the world as we know it is currently in the state where people are diverse however connected.
• The 21st century era brought the countries together into global competition and the connections of the people are being closely sinking and sinking.
• According to him, a liberalist, there are three (3) phases of the known interconnectedness of states, Globalization. Thomas Friedman (2005)
• According to Thomas Friedman (2005), what are the phases of Globalization? ➢Globalization 1.0 ➢Globalization 2.0 ➢Globalization 3.0
• Phase of Globalization that lasted from 1492 to 1800 and “shrank the world from a size large to a size medium”; Globalization 1.0
• This phase talks about the age of Pax Britannica where Great Britain was the hegemonic power in terms of trade and economy Globalization 2.0.
• This phase occurred during the second half of the 20th century and this is also the age of Pax Americana where the United States of America was the hegemonic power in terms of security, trade and economy Globalization 3.0
• the present State does not use the tactics of force as a primary strategy in maintaining its influence to another State rather it uses _______________ to retain her own dominance in the region. soft power
• According to him, Soft Power uses a different type of tool to establish cooperation – an attraction to shared values and the “justness” and “duty of contributing” to the achievement of those values. Joseph Nye (2004)
• play a substantial part in the global economy and do enjoy a multitude of privileges such as unquestionable access to vast amounts of wealth they draw from their income. Multinational corporations
• have the capacity to erase and transcend the borders of the world. • Multinational corporations
• With the emergence of multinational corporations and the irrefutable continuity of nation-states both as key actors of the global community each to their own respect, the world at least figuratively seems to be smaller and more connected. • The result of this constant interaction between a wide array of cultures is a conglomeration of cultures in a particular geographical setting which has been labelled as the? Global City
• According to her ? global cities are characterized by occupational and income polarization, with the highly paid professional class on one end and providers of low-paid services on the other Sassen (1991)
• In early 1990s, What were only three identified global cities New York, London, and Tokyo.
• What are the six criteria that measure the power of global cities according to Japanese Mori Foundation’s Global City Power Index (2011)? economy, research and development, cultural interaction, liveability, environment and accessibility.
• represent cities around the world that are exemplifying these characteristics of a city better than other cities. • Global Cities
• also perceived as sources of economic growth and are also economic powerhouses themselves, coupled with being industry leaders and regional hubs. Global Cities