N201 Final Deck

• Change management strategies

  • Empirical rationale strategy
  • Normative Re-educative strategy
  • Power coercion strategy
• Empirical rationale strategy


  • Assumes that we are rational people who use knowledge to embrace change
  • Uses knowledge as a power base
  • Aimed at educating people about available options and assumes that the individual will change their behavior as the new behavior is more desirable
  • Training can be a change method
  • Communication of the information is important
  • Little resistance is anticipated
• Normative Re-educative strategy

  • Focuses on the relationship needs of the group
  • Assumes that the socio-cultural norms are fundamental to a person's behavior
  • Assumes that people act in accordance with values, norms and attitudes of the group
  • Some resistance may be expected
  • Change agent does not necessarily require legitimate power but gains power with interpersonal skills
• Power coercion strategy

  • Based on the application of power by a legitimate authority, economic sanctions, or political clout
  • Resistance is handled by authority measures: accept it or leave
  • Useful when a consensus is unlikely despite efforts to stimulate participation
  • When much resistance is anticipated, time is short and change is critical