The management (planning; organizing; leading and control) of the movement of products/services from the manufacturers/suppliers to retailers and ultimately consumer
The process of managing the entire supply chain of retail organizations, including the management of the flow (both forward and backward) and storage of goods, services, and related information between the point of origin and the point of consumption to meet customer needs
To ensure that retailers have the right products available to consumers, at the right place, at the right price, at the right time and at the right cost to the retailer
Negative effects of poorly managed logistics: Customer dissatisfaction, negative word of mouth, support for competition, loss of sales, lower profits and higher costs
Movement of goods from suppliers to warehouses to stores, or movement of goods from warehouses to customers, making decisions on who, how, and when to move goods (e.g. use road, rail, air, etc.)
Decisions on whether the warehouse is centralised or decentralised, finding the right location(s) for warehouses, which equipment is required, which suppliers, staffing, security, etc.