The management (planning; organizing; leading and control) of the movement of products/services from the manufacturers/suppliers to retailers and ultimately consumer
Supply chain management
The process of managing the entire supply chain of retail organizations, including the management of the flow (both forward and backward) and storage of goods, services, and related information between the point of origin and the point of consumption to meet customer needs
The main aim of any business is profit
Sales/income must be greater than costs/expenses
The lower the costs, the higher the profits or the more sales, the more profits
Logistics may improve profits by lowering costs and increasing sales through effective and efficient service
Main aim of logistics
To ensure that retailers have the right products available to consumers, at the right place, at the right price, at the right time and at the right cost to the retailer
Members in the Supply Chain
Suppliers of raw materials
Manufacturers
Wholesalers/Agents
Retailers
Consumers
Retail Supply Chain Management
The process of managing the entire supply chain of retail organizations
Negative effects of poorly managed logistics: Customer dissatisfaction, negative word of mouth, support for competition, loss of sales, lower profits and higher costs
Movement of goods from suppliers to warehouses to stores, or movement of goods from warehouses to customers, making decisions on who, how, and when to move goods (e.g. use road, rail, air, etc.)
Warehousing
Decisions on whether the warehouse is centralised or decentralised, finding the right location(s) for warehouses, which equipment is required, which suppliers, staffing, security, etc.