Matsuri (Festival). The three (3) famous festivals in Japan are the following: Gion Matsuri, the most famous festival in the country, initially began as a way to appease the gods that cause natural disasters, but now is an event that showcases the beauty of Kyoto’s ancient culture such as traditional music shows, dance performances and spotting a real Geisha (female Japanese performing artists and entertainers) and usually held for the entire month of July.