Explains forgetting mainly in LTM, problem with accessibility. Occurs when two pieces of info compete and clash, resulting in forgetting or distortion
Proactive interference
Older memory interferes with a newer memory
Retroactive interference
New memory interferes with a older memory
Research on similarity for forgetting
McGeoch and McDonald
participants learnt a word list until accurate recall, then given a second list and split into 6 groups
6 groups : antonyms, unrelated, consonant, numbers, synonyms, control condition
Found recall of first list depended on nature of second. The moresimilar the worse recall.
Strength of interference
Baddeley and Hitch asked rugby players to recall the teams they played in the season. Players who played the most games had worst recall. Shows real-world applications and validity
Weakness of interference
The conditions needed for interference are rare and so would not happen often in everyday life, meaning a limited explanation
Weakness of interference
Research is lab based so variables were controlled that wouldn't be in everyday life. Means there is validity issues
Retrieval Failure
forgetting occurs due to insufficient cues. Cues must be present at learning at recall
Tulving ESP
Encoding Specificity Principle is when cues are different at learning and recall, forgetting will occur
Research on Context-dependent forgetting
Godden and Baddeley
deep sea divers divided into 4 conditions and learnt word lists either on land or underwater, and recalled either on land or underwater
recall was 40% lower in non-matching conditions
Research on State-dependent forgetting
Carter and Cassidy
participants divided into 4 conditions using antihisamines to alter state
recall was lower in non-matching conditions
Strength of state-dependent cues
Darley et al used marijuana and found recall of locations was better when under the influence for both learning and recall
Weakness of context-dependent cues
Baddeley argues that the contexts have to be very different for an effect to be seen
Weakness of retrieval failure
Godden and Baddeley repeated their underwater study but with recognition instead of recall and found there was no context-dependent effects